[Photo courtesy : capitalfm]

 Kenya through the Kenyatta International Convention Centre (KICC) has announced plans to collaborate with Jamaica to strengthen conference tourism in both countries.

This comes after a recent meeting between the Jamaican Minister for Tourism Edmund Bartlett and the KICC Chief Executive Officer Nana ecaga, at the Montego Bay Convention Centre.

The two discussed opportunities for the two destinations to fully exploit their conference tourism potential, position their agenda globally, as well as an opportunity to undertake exchange programmes among other potential synergies.

They agreed to support each other in the bidding process to host international conventions in their destinations.

‘‘There is need for Montego Bay Convention Centre to join international bodies that support the meetings industry in order to bid for international conventions, especially the rotational professional association-based conferences,’’ said Nana.

Most of the big conferences in Meetings Incentives Travel Conferences and Exhibitions (M.I.C.E) source markets, she said are rotational and can only be bid for through a local professional association