Cristiano Ronaldo has been named the most powerful footballer on Instagram who will feature at this year’s World Cup in Qatar.
The Manchester United forward has 481 million followers on the social media platform more than any other player who will star in Qatar.
His individual posts are also worth the most to brands, with each post valued at a staggering £3.1million.
Portugal forward Ronaldo had a 47% increase in followers in the past year.
The Paris St-Germain attacking trio of Messi, Neymar and Mbappe rank second, third and fourth respectively behind Ronaldo, each averaging more than $1m per post.
Rankings are based on Nielsen’s influencer measurement tool, which evaluates total followers, follower growth, engagement rate and average brand value per post on Instagram to give a media value total.
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