Cabinet Secretary Tourism Najib Balala[Photo: theknowledgewarekehouse.com]
Kenya is among hundreds of destinations promoting its tourism products and experiences in this year’s World Travel Market being held in London, United Kingdom .
Tourism Cabinet Secretary Najib Balala led the Kenya delegation which is among 140 countries attending the world travel market 2021.
CS Balala said the expo has for a long time acted as an avenue to showcase Kenya’s tourism product and share insights of issues concerning tourism in Kenya.
Kenya is among hundreds of destinations promoting its tourism products and experiences in this year’s World Travel Market (WTM) being held in London, UK.
The event is happening after a two-year-long break as a result of the Covid-19 pandemic that has minimised physical meetings and travels across the globe.
“We are glad to be back after a two-year break to leverage this opportunity to not only showcase our tourism offerings and experiences to the world, but also to interact with other tourism players from across the globe and in the process gain great insights on how to better our industry,” he said.
Kenya tourism board CEO Betty Radier, on her part, said the tourism sector is working towards recovering numbers from the international market after the effects of the Covid-19 pandemic.
The three-day event, which is happening after a two-year-long break as a result of the COVID pandemic, commenced on November 1 and was attended by travel professionals around the world .
The participants will come up with a recovery plan that would boost the world’s tourism sector to greater heights since the onset of the pandemic.
Between January to September this year, Kenya received 27,036 visitors from the UK market marking the largest number of tourists arriving from Europe.