Safaricom PLC has unveiled a new payment model allowing its customers to pay for goods and services using their Internet data balances as it moves to reduce related liabilities.
Dubbed ‘Lipa na Data’, the service allows users with 5GB and above of data balance to make payments at shopping outlets via Paybill or till numbers by dialing *544*34#.
Upon dialing the short code for Lipa na Data, those deemed ineligible for this service will see an error message on their device screen. Those who qualify will be presented with a menu of four options which are: Buy Goods, Pay Bill, Bundle Calculator, and View Bundle Balance.
Lipa na Data joins a handful of marketing strategies intended to sustain the dominance of Safaricom and its mobile money service, M-Pesa.
It comes on the back of another campaign to increase redemption of its loyalty programme, popularly known as Bonga Points, and unlock the underlying revenue running into billions of shillings.