Kenyan Trader [Photo: New York Times]
TradeMark Africa has launched a trading platform dubbed iSOKO.
The Platform aims at easing market and information access for women traders in East Africa.
This is after receiving 2 million dollars in donor funds from Canada.
“Having women at the centre of how we do development, foreign policy and trade, is effective, and helps us to meet our development objectives, key among them poverty reduction. iSOKO will go a long way in addressing the key market and information gaps that exist for women traders in cross-border trade,” said Canadian High Commissioner to Kenya Christopher Thornley.
iSOKO has been tipped to eliminate challenges that hurt operations for start-ups.
TradeMark Africa aims to hit 20,000 subscribed traders in East Africa by the end of 2023.
The agency says the platform is currently operational in five East African countries that include Kenya, Uganda, Tanzania, Rwanda and Burundi.
At least 3,700 traders and 50 service providers have already signed up.
iSOKO can be accessed through a mobile application, a website and a USSD code.