In a significant development for Kenya’s transportation sector, PRINTAN Ltd, the authorized dealer of SINOTRUK HOWO, unveiled the HOWO MAX Truck on May 8, 2025.
The launch marked a strategic advancement in the country’s logistics and infrastructure landscape, offering a vehicle tailored to meet the demanding needs of African terrains and long-haul transportation.
The HOWO MAX Truck is engineered to deliver exceptional performance, combining power, efficiency, and affordability.
Equipped with a MAN technology engine producing 480HP and a 16-speed AMT gearbox with VOITH retarder, it ensures smooth and controlled driving experiences.
The truck’s design includes a high-roof MAX-E cabin with air suspension seats, air conditioning, and dual berths, prioritizing driver comfort during extended journeys.
PRINTAN’s CEO, Hossein Goudarzi, emphasized the company’s commitment to providing durable and innovative trucks at competitive prices.
He highlighted the HOWO MAX’s suitability for Kenya’s diverse terrains, noting its upgraded features and reliability.
As the exclusive dealer of SINOTRUK HOWO MAX in Kenya, PRINTAN offers genuine parts, tailored financing options, and priority access to innovations, ensuring customers receive comprehensive support.
The introduction of the HOWO MAX Truck aligns with SINOTRUK’s broader strategy to strengthen its presence in Africa.
With over 1.7 million trucks produced annually and a significant market share in the heavy-duty vehicle segment, SINOTRUK continues to be a dominant player in the industry.
The company’s focus on localized maintenance and support, facilitated through PRINTAN’s strategically located offices, aims to reduce downtime and enhance operational continuity for fleet operators.