By Stella Irungu
In a historic moment for Kenyan gospel industry, Universal Music Group (UMG) East Africa has signed veteran Kenyan gospel artist Pitson to its roster.
This historic partnership marks the first time a gospel artist has been signed to UMG East Africa, solidifying Pitson’s status as a trailblazer in the industry.
Pitson, a household name in Kenyan gospel music, brings years of experience, a loyal fan base, and a catalogue of timeless hits that resonate across generations.
From Lingala Ya Yesu to Pale Ulipo, his music has consistently dominated charts and inspired millions.
His signing with UMG East Africa is not only a personal milestone but also a significant moment for Kenyan gospel music as a whole.
However, the announcement has not been without controversy. Some fans and critics have expressed concerns about the implications of Pitson’s partnership with a global secular label.
“I just pray that they don’t dilute the message of Christ”, radio presenter Brian Aseli voiced a common sentiment.
Similar concerns have echoed across social media, with many questioning how the collaboration will impact the spiritual integrity of Pitson’s music.
Addressing these concerns, Pitson emphasized that the partnership is purely professional and rooted in faith.
In an interview with PearlTop20Countdown, he clarified, “It’s not illuminati, it’s not free mason, it’s just a record label. I am happy that they have accepted that they don’t know how to push a gospel brand. So the Holy Spirit will give us ideas. But there is no danger in a Christian being in spaces like those.”
Gospel music in Africa is more than just a genre; it is a movement. With its uplifting messages and infectious rhythms, African gospel music has the potential to captivate global audiences, much like Afrobeats has done in recent years.
UMG’s investment in Pitson underscores their belief in this potential. By leveraging their global distribution networks, marketing expertise, and industry connections, UMG East Africa aims to amplify Pitson’s music to audiences far beyond Africa.
We can’t help but expect new music, collaborations, and international tours as part of this partnership.
Pitson revealed that his upcoming album was already completed before the signing, with UMG providing support in marketing and video production.
“By the time we were signing the deal with Universal, I had my album out. I had recorded the audio, so they’re helping with marketing and videos,” he shared. “But after that, we may sit and ask ourselves, ‘Which direction is Pitson going?’”
This partnership is a long-awaited recognition of the immense talent and potential within Kenya’s gospel music scene. It also paves the way for other African gospel artists to gain global visibility.
Gospel artist Mercy Masika celebrated the milestone, commenting, “We thank God. He will give you grace and favor to shine your light. Super proud of you.”
For years, Kenyan gospel artists have faced challenges such as limited resources, lack of international exposure, and stiff competition from secular genres.
Pitson’s signing breaks down these barriers, proving that with talent, dedication, and the right partnerships, Kenyan gospel music can achieve global acclaim.
This landmark deal is more than just a personal achievement for Pitson; it is a transformative moment for the entire Kenyan gospel music community.
Aspiring artists now have a tangible example of what is possible, and industry stakeholders are likely to take note of the genre’s growing commercial potential.
Record labels, promoters, and investors may increasingly turn their attention to gospel music, creating opportunities for artists across the continent.
In essence, Pitson’s partnership with UMG East Africa heralds a new era for Kenyan gospel music – Pitson is not just making history; he is leading the charge for a brighter future.