The Kenya Bankers Association and the Central Bank of Kenya have launched a financial literacy program to push for a saving culture among the youth in the country.
The campaign will entail circulation of financial literacy messages focusing on savings, credit and banking.
Speaking while launching the campaign on Thursday, outgoing CBK Governor Patrick Njoroge emphasized the importance of financial literacy among the youth in driving the country’s economic growth.
” Financial literacy is not only about understanding money; it is about understanding oneself and the impact of financial decisions on one’s future. By empowering the youth with knowledge on how to handle their finances in an effective way, we are building a resilient and prosperous nation,” he said.
With the campaign, KBA CEO Habil Olaka noted it will help individuals make informed decisions on saving, banking, and finance management, boosting the country’s economy.