Safaricom PLC C.E.O Peter Ndegwa [Photo :the-star.co.ke]
Safaricom has unveiled a new campaign dubbed Mwelekeo Ni Internet, which will see the service provider introduce new data offers.
The ‘Mwelekeo Ni Internet’ Campaign will add more affordable 4G devices to the Lipa Mdogo Mdogo device financing plan and showcase the transformative power of the internet.
Through the campaign, the telco aims to bring more Kenyans into the digital sphere by educating them on the power of the internet and showcasing how it can transform their lives.
“With more Kenyans going online for everything, from studying to business to social networking, we see an opportunity to narrow the access gap and connect even more people to the internet. As a digital lifestyle enabler,we continue availing integrated data bundles that offer more value, delivering affordable internet-enabled devices and investing in our network to provide our customers a worry-free experience,” said Peter Ndegwa, Safaricom CEO.
As part of the campaign, Safaricom customers will enjoy 1 GB of data for KES 20 valid for 1 hour and a 3-hour 1.5 GB data bundle for KES 50.
The two new bundles give customers more value for their purchases, enabling them to enjoy their moments online, and will be complemented by other exciting data offers including a KES 10 YouTube plan.
Safaricom has been aggressively expanding its 4G coverage with a goal of having 100 percent of its network on 4G. In the last Financial Year, the service provider upgraded more than 1,000 sites, bringing its 4G reach to more than 94 percent of the country’s population.