Jumia and DTB collaborate for 2020 Black Friday

Jumia black Friday [Photo:Jumia Kenya]

Oct, 29th 2020 – Diamond Trust Bank and Jumia have announced a partnership aimed at enhancing cashless payment on the e-commerce platform when purchasing during this year’s Black Friday Campaign.

Jumia consumers will enjoy savings of up to 80% on millions of products in this year’s Jumia Black Friday dubbed The Biggest sale of the year, set to kick off from 6th to 30th November.

App only deals will include discount vouchers, flsh sales, free deliveries and crazy giveaways. Jumia expects 25% of Kenya’s active internet users to visit the site as discounts of up to sh1,500 will be awarded to DTB Mastercard or DTB m24/7 consumers at checkout.

Jumia CEO Sam Chappatte says, “We expect the event to be very relevant for customers, as people are feeling the economic pressure of COVID-19, and looking for value. We have been working closely with thousands of partners to prepare the event this year, and are happy to welcome DTB as Title Sponsor. In addition to helping make Black Friday happen, DTB is offering great value to our customers. Those with DTB accounts will get additional discounts when transacting with their cards.

Farouk Khimji, DTB Head of products and Marketing said, “Our goal is to facilitate convenience and safety for the consumer, by providing the DTB digital payment services as they enjoy the Jumia deals. Consumers interested in the deal are welcome to open a digital account with DTB, by downloading the DTB m24/7 app on the Google Plays tore or iOS App store.

For new users, the steps to follow after downloading the DTB app takes a few minutes to set up and enjoy the perks. Mr. Khimji added, “Existing DTB customers can also use their DTB Mastercard or DTB mobile banking service at check out to enjoy extra discounts.

Jumia Black Friday has over the years been widely seen to help digitize the economy, providing a reason for customers to log on, shop safely, observing social distance, save time and money.

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